Topo Chico Hard Seltzer: Not Hard At All

Student Work

Everyone has a hard seltzer. So how does a company known for their sparkling water make their new hard seltzer stand out?

Introducing Topo Chico Hard Seltzer. Not hard at all.

 
 

Whenever people watch long “how to” videos on YouTube, we’ll show them something easier.

 
 
 

10 Second YouTube Prerolls

 
 
 
 
 
 
 
 

QR Codes

Seeing a menu requires a lot of work these days. Order a Topo instead.

 
 
 

Khaby Lame x Topo

@Unemployedwineguy posted a Topo taste test where he swished and spit it into a karaf– as if it were wine.

So we had Khaby show him how easy it is to take a sip.

 

@unemployedwineguy

#learnfromKhaby #nothardatall

Copywriter: Natan Dorenbaum

Art Director: Katherine Bald

 
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