VANS VANS

How does a SoCal skateboarding brand break into the winter shoe scene to launch their new boot, the MTE-3?

By driving two giant Vans Vans– camper vans that are replicas of the Vans MTE-3s– all around New York City.

Press: Ad Age AdsoftheWorld Roastbrief Lbbonline MarketingDive Family WhatsApp Group

1x Cannes Shortlist- Outdoor Ambient and Experiential

Teaser!

Coming to a street near you…

Agency: GUT Los Angeles

ECDs: Ariel Abramovici, Bruno Acanfora

ACDs: Sofia Rosell, Paulo Damasceno, Jeff Schermer

Art Director: Max Palmer

Copywriter: Natan Dorenbaum