Saving New Year’s Eve

*Cannes Shortlist– Live Advertising and Events

The best way to stand out in a sea of hundreds of screens? Turn yours off.

On New Year’s Eve, we made viewers around the world gasp by interrupting the iconic ball drop in Times Square– only to have the Kia EV9 come save the day.

Case Study

Agency: David and Goliath

Production: Assembly

CCO: Ben Purcell

ECD: Avital Pinchevsky

GCDs: Tiffany Smith, Rick Standley, Mike Czako

ACDs: Erick Monero, Diego Wortman

Producers: Pierre Wendling, Peter Bassett

Art Director: Skylar Williams

Copywriter: Natan Dorenbaum