Kia EV9: Saving New Year’s Eve

Imagine your phone screen. Now imagine a hundred phone screens the size of billboards, all flashing you different messages at once.

To launch the Kia EV9 in the electric storm that is Times Square, we cut the power to our billboard during the NYE ball drop, and then had the EV9 come save the day.

1x Cannes Shortlist– Live Advertising and Events

Case Study

Agency: David and Goliath

Production: Assembly

CCO: Ben Purcell

ECD: Avital Pinchevsky

GCDs: Tiffany Smith, Rick Standley, Mike Czako

ACDs: Erick Monero, Diego Wortman

Producers: Pierre Wendling, Peter Bassett

Art Director: Skylar Williams

Copywriter: Natan Dorenbaum