Soil Goes Public
*Winner of Young Shits Advertising Competition, September 2021
Soil is disappearing, but people in urban areas don’t care. Why? Because they don’t see it happening.
How can we make the issue of soil depletion visible to the average city dweller?
On World Soil Day, the UN will work with the organization behind the NYSE to put soil on the stock exchange.
The stock will continuously plummet by 45,662– the amount of soil (in tons) the world loses every minute.
And the stock will be available on Robinhood.
It’ll show real-time losses of soil (in tons), as well as articles and data on soil depletion.
Robinhood users will have the opportunity to “invest”
by donating to the Global Soil Partnership.
At the same time, the UN will share resources people can use to learn more about soil depletion
and take actionable steps against it.
#soilgoespublic
Copywriter/Art Director: Natan Dorenbaum