Playful Ways to Scratch
CA Lottery wanted Scratchers to be seen as a moment of play, rather than just a way to win money.
To change perceptions, we imagined all the silly ways people can scratch a Scratchers. Here are some of the silliest.
Playful Ways to Gift
Adapting our Playful Ways to Scratch campaign for the holidays.
This spot tested so well, it was bought for both general and hispanic markets!
Agency: David and Goliath
CDs: Jason Miller, Rory Odani
Production: Epoch Films
Director: Dugan O’Neal
Art Director: Christy Snyder
Copywriter: Natan Dorenbaum
Junior Copywriter: Lovest Watson