Playful Ways to Scratch
CA Lottery wanted Scratchers to be seen as a moment of play, not just a way to win money.
So while people watched the best athletes compete in the Olympics on TV, we ran commercials of the not-so-best athletes having a lot of fun playing Scratchers.
Holiday Spot
Scratchers are the perfect gift to add a little play to your holiday season.
Agency: David and Goliath
CDs: Jason Miller, Rory Odani
Production: Epoch Films
Director: Dugan O’Neal
Art Director: Christy Snyder
Copywriter: Natan Dorenbaum
Junior Copywriter: Lovest Watson