Do What’s Yet to be Done
The Kia Carnival may be as big as a minivan, but it’s more versatile, more powerful, and way better looking.
So instead of the “practical for parents” messaging familiar to the category, we went with something more bold. And less old.
Agency: David and Goliath
CCO: Ben Purcell
ECD: Avital Pinchevsky
GCDs: Rick Standley, Tiffany Smith, Mike Czako
Copywriter: Natan Dorenbaum